Digital marketing
Digital marketing is the use of online tools and platforms—like social media, websites, email, and search engines—to promote products or services, connect with customers, and drive sales. It helps businesses reach a wide audience quickly and measure results in real time. Example: A local coffee shop wants to attract more customers. They create an Instagram page to post photos of their drinks and special offers, run a small ad targeting nearby users, and collect emails from customers to send monthly discounts and updates. They also make sure their shop appears on Google Maps with good reviews. This combines social media, paid ads, email marketing, and local SEO—all key parts of digital marketing. Here are the main topics in digital marketing, listed in bullet points for clarity: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Email Marketing Pay-Per-Click Advertising (PPC) Affiliate Marketing Influencer Marketing Mobile Marketing ...